Setup Checklist

This page is the operator-facing checklist of manual actions outside the code. Every step here happens in a third-party dashboard, not in the codebase. Skim this if you're new to the project, or return here periodically to confirm nothing has drifted.

1. Google Search Console · submit sitemap

Primary indexing channel for Google. IndexNow covers Bing/Yandex/Seznam/Naver automatically (see below) but Google doesn't participate in IndexNow.

• URL: search.google.com/search-console
• Add property: typicalfemale.com (DNS verification via TXT record you added at the registrar)
• Sitemaps tab → enter: sitemap-index.xml → Submit
• Expected first-crawl time: 24–48 hours; full index of 1,600+ URLs over 30–60 days

2. Bing Webmaster Tools · submit sitemap

Separate from IndexNow. Gives you crawl stats, URL Inspection (no rate limit), and manual indexing requests.

• URL: bing.com/webmasters
• Add site: typicalfemale.com (verify via DNS TXT or by uploading the provided file)
• Sitemaps tab → https://typicalfemale.com/sitemap-index.xml

3. Formspree · wire up the forms

Three forms on the site need Formspree endpoints: the main story submission, the newsletter signup, and the stereotype-submission form on the Atlas hub. Without env vars set, forms show a graceful fallback ("temporarily disabled; email us").

1. Sign up at formspree.io (free tier covers low volume)
2. Create three forms. Name them clearly:
   • Submissions — gets the env var FORMSPREE_SUBMISSION_ID
   • Newsletter — gets the env var FORMSPREE_NEWSLETTER_ID
   • Stereotype — gets the env var FORMSPREE_STEREOTYPE_ID
3. Copy each form's ID — the abc123 part of https://formspree.io/f/abc123
4. In Vercel → Project Settings → Environment Variables, add all three, scoped to Production + Preview + Development
5. Trigger a redeploy (any push or manual redeploy from the Vercel dashboard)

4. IndexNow · already automated

Runs itself on every push via .github/workflows/indexnow.yml. The workflow waits 60 seconds for Vercel to deploy, verifies the key file, then POSTs the full sitemap to IndexNow.

• Current key file: /05f0758a7b908d49b1e7251543f578c6.txt
• Manual run: npm run indexnow submits the full sitemap at any time
• Submit a single URL: node scripts/submit-to-indexnow.js --url https://typicalfemale.com/...

5. ClaimReview / fact-check verification (optional, high value)

Every stereotype page emits ClaimReview JSON-LD. Google can display these as fact-check rich results in SERPs — but requires the publisher to be on their approved list.

• Apply at toolbox.google.com/factcheck/markuptool
• Validate schema on any stereotype page: search.google.com/test/rich-results
• Paste a URL like https://typicalfemale.com/stereotype/women-talk-more-than-men/ — the test should flag the ClaimReview as valid

6. Analytics review cadence

• Vercel Analytics — in the project dashboard. Real-time and 7/30/90-day views.
• GSC Performance — after 48-72 hours of crawl, shows queries, clicks, impressions, and CTR per page.
• Suggested weekly check: top-growing pages, top query discoveries, anything flagged in the Coverage / Pages report.
• Suggested monthly check: index rate across sitemap, Core Web Vitals trend, any manual-action warnings.

7. Generation scripts (local)

Run these from your laptop when you want to batch-expand content:

• ANTHROPIC_API_KEY=sk-ant-... node scripts/generate-stereotypes.js 30 — generates 30 new Atlas entries with real-citation discipline (~$1 via Claude API)
• Edit the seed list at the top of scripts/generate-stereotypes.js to add/reorder topics
• Each run skips slugs that already exist, so you can rerun safely